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Why CEOs Should Advocate for Sustainability
One of the most persuasive arguments for increasing your company’s social and environmental performance is that you will save money, enhance profitability, and generate more business value. Curiously,...
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The CEO’s Role in Social Responsibility
Peter Roche What role should CEOs play in weaving sustainability into business practice and communication–and how can communication professionals support them? CW asked Peter Roche of London Perret...
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Trends in Social Responsibility: The CEO perspective
In 2014, the Committee Encouraging Corporate Philanthropy, known as CECP, engaged in more than 1,000 individual conversations with CEOs at the world’s leading companies, analyzed nearly 300 corporate...
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A Website Redesign Connects a Community
When the city council of Eden Prairie, Minnesota, approved the expenditure of funds for redesigning the city’s 7‐year‐old website, the communication division sprang into action to strategically develop...
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Leading the spirit of sustainability
The days of the faceless, cold and callous company are gone — or at least that’s not what today’s networked customers want to connect with. Evidence indicates that people are putting their money into...
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